Something we like: If you have a mattress company – why not prove your concept by selling naps in the city that never sleeps? That’s what Casper is doing in their Dreamery in NYC. 25$ per 45mins on a Casper mattress – ear plugs, sleep mask and bathrobe included – brilliant!

Look at your retail space as consumer space and a marketing platform more than a place to sell your product.

#example #retailexperience #consumercentric #retail #spatialdesign

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