One of the major retail trends for 2019 is predicted to be SUSTAINABILITY. Take a look at this retail frontrunner!

Last year BURBERRY received a major backlash when it came out that they are burning and destroying items not sold. Now take a look at a brand who is going in the opposite direction: Last year NORTH FACE launched it’s RENEWED collection, refurbishing and reselling returned or defective products. They are meeting their environmentally-conscious outdoor consumer segment – AND making a marketing statement – AND saving the planet. Good retailing and good karma 🌎

If you haven’t got a sustainability strategy – get started! If you want that strategy to get exposure in your physical stores - contact COPRA!

#retail #marketing #sustainability #csr

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