The store should not just sell a product but leverage on the physical presence in order to:
• convey a clear and engaging brand story
• offer opportunities for immersive product experiences
• act as a gateway to the entire brand and all its offerings
All in all - It is so important to rethink the physical store and is super relevant for all retailers big or small.
This great article on the subject by futurist Doug Stephens gives some great insights on the subject.
#future #retail #architecture #storeexperience #spatialdesign