Bigger isn’t better! Here is a good article from Forbes on how retailers are shrinking their store format for it to fit in a dense (and expensive) urban setting. With a small store format, the retailer is able to explore new retail environments, get closer to their urban customer segment AND have a city center store with a short return of investment.

IKEA, Nike and Sephora are some of the brands who are adding smaller formats to their retail portfolio.

Rethink retail and don’t be afraid of trying out new formats. COPRA has great experience with designing small stores with high impact, huge traffic and great turnover.

Forbes article:

#urban #retaildesign #smallstoreformat #rethink

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