Under the headline TRANSFORMING THE IN-STORE EXPERIENCE Burberry announce that they have translated their new creative vision to 14 of their top flagship stores. It is part of their strategy to move into the super-luxe category. Exactly how they have "transformed the in-store experience" is hard to tell, but the concept looks promising and if they are just as successful as with their new logo and monogram it is going to be good.

#retaildesign #architecture #concept #retailexperience

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