A couple of months ago Adidas opened their new London Flagship Store on Oxford Street. It is absolutely packed with experiential features that makes the most of the physical store. At the same time, its online connection is impressive with more than 100 digital touch points. There are so many experiential features that it’s too long to list - look at videos instead and submerge. This is definitely a new beacon in next generation store design!
The official trailer:
The first-person review (its good - check out the mirrors)
#storedesign #retailexperience #flagshipstore #physicaldigital