Have you seen the latest from Amazon in physical retail? Amazon is opening their third '4-star' physical store. A new way of shopping where it is not the retailer, but the consumer that decides what products go into the store: Each product needs to have at least 4-star rating in Amazon to get on the shelfs in this store.

Store design-wise there is still much to wish for... (maybe they should give COPRA a call). But extremely interesting concept and another great example of how the barrier between online and physical retail is disappearing.

Amazons own introduction to the concept: #onlineshopping #physicalretail #retail #amazon

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